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Effective Business Writing

Please see below an outline for our Effective Business Writing course, which is available as an in-house training course for your staff. The course will be tailored to your company needs.
Introduction
In the new wired world of international business, our business results increasingly depend on our writing skills. Whether we’re sending email or producing a report, whether on paper or on screen, effective business writing is now a core managerial skill.
Effective writing achieves the action that the writer intends. Business readers won’t tolerate unclear writing; they won’t even read it. The business writer’s task, therefore, is to make reading as easy as possible.
This course develops your skill in producing a range of business documents.
Emails and letters act as our ambassadors. You will learn how to use correspondence to build relationships with clients and other external partners, and to convey clear messages to achieve the action you are looking for.
Reports, proposals and other technical papers are management tools. The second part of the programme will help you produce persuasive and coherent reports: we shall explore how to organize information and – more importantly – communicate powerful ideas to support decision-making. We shall work on how to make language work for us, and how to make reports look as good as they read.
Throughout the course, we shall work directly with participants’ own work. Working in English as a second or further language will be a reference theme throughout.
Programme Objectives
You will learn how to:
adopt a systematic approach to writing;
plan e-mails, reports and other documents efficiently and effectively
use correspondence to build and maintain positive working relationships;
structure business writing around clear messages;
create persuasive arguments well supported by data and information;
format to attract attention (headlines, summaries, layout, graphics etc);
construct effective paragraphs and sentences;
use plain English;
create a written style that is interesting and easy to understand;
develop your skills in grammar, punctuation and vocabulary; and
proofread accurately.
Method and Approach
This programme is intensely interactive and online. Participants will apply the skills learned on the course directly and immediately to their own writing. The tutoring is supported by a comprehensive manual covering all aspects of the writing process and offering a list of resources for further work, including links to web resources.

Who Should Attend
Anyone responsible for producing business documents of any kind
Course Content

Writing to communicate
What is communication?
The three golden rules of effective writing
Evaluating writing: measures of effectiveness
A systematic approach: planning, writing, editing
Planning email
Email as your ambassador: the golden rules
Making your purpose clear
Focusing on action
Targeting the reader
Creating a clear message
Putting your thoughts in order
The ten commandments of effective emails
Practical work: planning and drafting emails
Preparing to send emails
Constructing paragraphs
Managing sentences
Using words wisely
Grammar and punctuation
Bringing it alive
Techniques to make your writing more dynamic
Developing a personal style
Practical work: editing emails

Reports as tools of management
Functions of reports
Writing for different types of reader
Managing information and creating ideas
Time management
Planning the report
Creating a statement of purpose
Clarifying and checking the report’s message
Organising information and ideas
Constructing an outline
Key features of effective outlines
Control criteria
Practical work: planning a report
From outline to first draft
Essential apparatus of a report
Functions of prose; techniques of explanation and argument
Summaries and introductions
Practical work: developing the outline; identifying necessary prose techniques
Editing the report
Paragraphs, sentences and words
Plain English
Grammar and punctuation: what you need to know
Practical exercises: editing for clarity
Proofreading
Perils and pitfalls of proofreading
Top tips towards foolproof proofing
Practical exercises: proofing a text

Course Curriculum

Section 1: Introduction
History of Writing 00:45:00
Writing Systems Introduction 00:55:00
Section 2: Types of Systems
Neolithic writing FREE 00:40:00
Logographies 00:30:00
Writing Alphabets 00:20:00
Section 3: Composition
Writing Composition 00:30:00
Creation of written information 00:45:00
Final Quiz 00:05:00

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